For all those that ever wondered which was the first Old Spice Guy commercial here it is.
This video is the famous commercial used during the commercials during the 2010 Super Bowl. I still remember been caught off guard when I saw the commercial. The whole idea for the campaign is to tell women that Old Spice can make your man the ultimate man. All the different commercials from this campaign always has the guy stating facts to the female viewers. In return because guys fell they aren't been talk to they start thinking females want a man like the Old Spice Guy. The commercials and printed ads just keep getting weirder and weirder. At one point even Fabio with his bad acting did some ads for Old Spice.
There is a ad company that reminds me of the Old Spice Guy is a campaign by Dos Equis. The campaign of The Most Interesting Man in the World is more sophisticated than the Old Spice ads. To me the idea of making a beer sophisticated is perfect for Dos Equis because other beers aim to the sport manly man, but not to the classy respectful guys. Plus, the original colors of the beer do say class especially because of the red and gold colors.
A good advertisement is one that gets a persons attention, stays in your head and at the end gets you buy the product. I bet many will remember the printed ad below for Dos Equis.

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