Sketches, sketches, sketches

After spending many hours trying to come up with ideas for a chocolate campaign at the end they were all busts. It seems our instructor wants something more abstract that does not show the product  nor make it the focus of the ad. To my understating he wants something that attracts and gives the viewer the sense of the product without seen it. This project should not be this hard and I think my own head is making it hard. Because in theory is simple to come out with and and and the hard part is making it. I think I need to get a some inspiration from the world.