Time to choose a the underdog

It can time to make the choice for a product that had bad advertising.  Jewelry is not an option in my head no matter how much my partner wanted to. From what I was told she had been doing lots of jewelry projects for school before, so I wanted to take her out of her confort zone. Hair gel from Mexico was also a bad choice. A new drink that no one has heard about equals another bad choice. So we decided to go with Godiva chocolate and I have to stand up next to our choice. I will trust my partner and do my best to make good ads for the brand. In order to get to this decision we had to go to a grocery store for inspiration. I noticed something for the first time. The "good brands" are at eye level. The not so good products (bad advertised) are on the bottom and in smaller quantities on the shelves.  I wonder who chooses the location of the name brands?